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BACKGROUND
In today’s competitive market, the consumer demands a greater standard of service than ever before. As customers’ shopping needs become more sophisticated, shopping environments continually need to differentiate themselves to sustain a better shopping experience for their customers – and pave the way for increased footfall and spend.
Excellent customer service must be proactive and is essential for meeting customer’ increasing expectations and needs. Winning an ACE award not only reinforces your added-value message to customers - it sets benchmarks in the industry and ensures widespread industry recognition attracting both investors and retailers.
Excellence will make you stand out from the crowd and a shopping place must provide a welcoming and friendly environment. Customer care has emerged as the key ingredient to enhance the shopping experience and engage with customers.
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