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The average shopper will spend 20 - 40 minutes in a store and only 20 - 30 % of those people will buy something. This leaves 70 - 80 % of your customers that you know nothing about…..
Online retailers can detect where a customer has been, how long they spent there, what they bought, and sometimes more importantly, what they didn’t buy.
Wouldn’t it be amazing if you could measure your offline store or mall in the same way?
Well now you can with Path Intelligence.
Path Intelligence pickup on the signals given off by mobile devices to anonymously measure customer movements around your store or mall. Our non-obtrusive sensors observe ‘pings’ from mobile devices and accurately locates where and how those devices are moving around the store or mall. It’s just like measuring ‘clicks’ online.
We are the global leaders in using mobile data to inform the retail industry, and the only provider to offer a solution that has been checked by privacy regulators globally and that covers all devices – not just smartphones.
The data can help you to decide how to how to layout your store to increase conversion rates, based on statistics not guesswork. We can provide heat map of malls, measure traffic to cold zones, predict customer movement through the store, and remove bottlenecks to give your shoppers the best experience possible.
The Path Intelligence system can reveal how shoppers flow around the mall, help optimize rents, reduce vacancies, and can even help with measuring the success of advertising and events.
The possibilities of how to use our data are rather endless, so it’s a good thing that our real expertise is not the technology but our ability to interpret the data and guide you with meaningful information to drive your business.
Don’t get left behind. Start understanding your customers today with Path Intelligence.
www.pathintelligence.com |
