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Wed 31 Oct, Commercialisation: Developing Good Agency Relationships Seminar
Orrick, Herrington & Sutcliffe (Europe) LLP,
107 Cheapside, London, EC2V 6DN
Much of the work of commercialisation involves working with marketing agencies of one sort or another and the purpose of this course is to deliver insights into:
- How different types of agencies work
- How campaigns (especially experiential) are developed
- How commercialisation can add value
| Taught by Chris Bestley, Director of Education for the IPM, who has spent more than 20 years in agencies. This full-day training will involve a mix of sessions and interactive exercises with real case studies. |
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Training benefits:
- Better understanding of this key customer group and their business imperatives
- Awareness the jobs that agencies are performing and how they get business from their clients
- Appreciation of how what you do fits in with what agencies are trying to achieve
- Knowing how to best respond to enquiries from agencies in a way that is more likely to secure business both now and in the future
“This is a unique opportunity to get under the skin of agencies and understand how they tick and what they are looking for.”
Jackie Tracey, Commercialisation Manager, thecentre:mk
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Date
31 October 2012
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Time
08.30 - 17.30 |
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Price
£95.00 plus VAT per member
£195.00 plus VAT per non member
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Sorry, this event is not bookable online.
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Our specialist events team will be happy to answer any of your questions. For booking enquiries, please contact events@bcsc.org.uk or 0845 270 0775.
For more details about this specific event, please contact
Samantha Mitchell on 020 7227 3463 or
samantha.mitchell@bcsc.org.uk.
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