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Verdict is the UK’s leading firm of retail analysts with an extensive track record of working with
retailers to help grow their businesses and to make them more profitable. We specialise in
serving the needs of the retail sector and our team of researchers and analysts constantly
tracks developments within it.
Verdict Consulting carries out work for individual clients and works on assignments tailored to
their specific issues and needs.
The range of consulting services includes:
Retail Auditing
Verdict Fieldforce is a division of Verdict Research that is dedicated to undertaking
competitive/market/performance audits on behalf of retailers throughout the UK and
Europe. Our team of experienced fieldworkers collect comprehensive and detailed data in
stores. This is analysed to produce reports that provide management with effective tool for
monitoring, tracking and planning price and market positioning.
Consumer Research
Customers are the focus of all retail businesses and Verdict has developed extensive
expertise in researching their perceptions and behaviour. Competing effectively means
delivering satisfaction to customers in terms of the products they purchase and the
environment in which they shop. Verdict carries out extensive research on customers for
clients, using a wide range of techniques. The combination of consumer research and retail
auditing identifies the gap, if any, between customers’ perceptions of retailers’ product and
price offers.
Market Overviews
Verdict has accumulated extensive data and analysis on the retail sector and we are
continually analysing and updating the information held in-house. This database provides a
unique foundation for market analyses and overviews.
Verdict works on regular as well as one-off projects for clients. Our clients have included:
Marks & Spencer, Tesco, Arcadia, New Look, Boots, John Lewis, Next, Sainsbury, British
Telecom, Lehman Brothers, Ogilvy & Mather, The Cabinet Office, Debenhams, Honda,
Kingfisher, Jersey Electricity, Grant Thornton, Toshiba, News International, Dunnes Stores, 3i
Group, Waitrose, George Wimpey, Focus, Wates Retail, Office of the Deputy Prime Minister
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