The research informs retailers, developers, investors and policy makers on how likely trends may affect a wide range of factors in the industry, including the conception and design of new projects, planning, development, tenant mix strategies, leasing, marketing and asset management.
The project was conducted in ten stages:
| 1. | The impact of Changing Demographics and Consumer Patterns on centres |
| 2. | Consumers Over 55: Silver Shoppers Provide a Golden Opportunity |
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| 3. | Online retailing: The Impact of Click on Brick and its potentially huge long-term impact on the balance of location preferences, space needs, and rental and capital values |
| 4. | Future of Brands and their importance in the retail landscape, including brand trends, the death of brands and post materialist consumers |
| 5. | Future of Retail Transport: Access, Information and Flexibility |
| 6. | In-town or Out-of-town? An expert review of changing planning policies |
| 7. | Future of Retail Business Models and their implications for property, including analyses of cost structures, supply chain dynamics, and potential growth trends |
| 8. | A review to determine How Much Space the market can absorb |
| 9. | The role of architecture and design in the type of Future Shopping Places |
| 10. | Summary report: Shopping Places for People |
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