In Town or Out of Town?
Research Team
Objective
To determine the likely geography of new retail development over the next ten years and identify the key factors influencing this.
Background to the research
The UK is currently undergoing a wave of retail-led town centre redevelopment. Two factors are driving the extent and location of this wave of development:
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- economic
growth is creating demand for additional retail floorspace, and;
- the planning system
is preventing this development from being located out-of-town. It is likely, though
there is no definitive proof of this, that in the absence of planning policy, most new
retailing facilities would be located out-of-town, or at least in locations easily accessible to
the private car.
Thus, it could be argued that, one of the factors driving the current strong growth of
major grocers is their ability to offer non-food goods in locations suitable for carborne
shopping. More broadly it might be argued that the trading performance of in
town stores is:
- hindered by lack of access to the private car, and;
- is acutely
vulnerable to changes in planning policy that would be more permissive to out-of-town
development.
Although town centres seem reasonably well positioned to offer consumers the high
quality shopping ‘experience’ they seek because of their extended food, leisure and
cultural facilities, surveys indicate that the negative impact of poor access and high car
parking costs (direct and indirect) more than offset these.
It is not intended that this project be based on new facts or original research though it
will draw on the latest publicly available data and analysis. The project will provide
a ‘critical analysis’ of the factors likely to influence the location of retailing activity
over the next ten years. Clearly, trends in planning will be covered in depth.
However the research will also consider the economics of retailing and the
power of consumer demands.
Questions the research must answer
- How will planning policy in general change over the next ten years, if at all?
- How will retail planning policy change within this overall change? In
particular, to what extent will the development of retail floorspace in nontown
centre locations be permitted and will it vary by type of retail space?
- What would be the most plausible alternative scenario to the currently ‘accepted’ direction of retail planning policy? What might ‘trigger’ a change to
an alternative scenario?
- Is there a broad enough political consensus to support the current direction
of retail planning policy?
- Will the current emphasis on town centre retail development deliver the ‘high
quality’ shopping experience that consumers increasingly demand?
- How will the UK retail hierarchy change over the next ten years or so?
- Is there any possibility that the prohibition on ‘out-of-town’ retail will change
over the next ten years?
- To what extent will stores that are currently classified as food retailing
convert to non-food? In other words, do trends within the grocery sector
represent a continuation of the drift to out-of-town shopping ‘ by other
means’?
