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Customer Care Best Practice
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Customer Care Best Practice Guide

Project Website hosted as part of www.bcsc.org.uk

Funded by
BCSC Educational Trust

 
   




 

Section 2 - COURSE REQUIREMENT

In establishing the accreditation scheme, BCSC have established potential training courses and examples of topics for each course. These are meant to guide course providers in preparing their training material. This is to ensure that the BCSC’s objectives on Customer Care Best Practice are sufficiently covered.

Table 2 details the links between the potential courses and example of topics that can be run and which of the Core Competencies they should cover.

Based on the objectives outlined in Table 2, each of the Core Competencies may require more than one area of training. Overall there are seven potential training courses to meet the BCSC Core Competencies in Customer Care Best Practice.

In summary, they are:

Potential training courses:

Example of topics:

People & organisational skills

Corporate value & leadership

Managing people & measuring performance

Performance assessment & reward system

Building your team

Training & development programme

Consumer & shopping centre
research

Market research: design, data collection & analysis

Quantitative analysis

Communicating research results

Marketing of shopping centre

Web design

Customer service information

Developing brand strategy

Events marketing

Information & media

Public relations

Shopping centre management & facility

Facilities management: provision and maintenance

Car park management

Tenant mix & brand positioning strategy

Health & safety

Tenant management

F & B Hospitality

Service your customer

Communication & interaction

Professional customer service

The training courses outline above are intended to give an indication of the expected content of the training material. It is appreciated that some course providers may already have established courses, which do no exactly match the course and topic headings, but still deliver the required content and this should be demonstrated in any application.

In addition, it is understood that each proposed course is unlikely to cover all the competencies fully. However, when proposing their course, the course providers are expected to cover at least two-thirds of the Core Competencies for each potential course.

For further guidance, in Table 3 indicates the training outcomes BCSC anticipate will be met by the Core Competencies.