1. Facilities Management - is it a gain or a pain? Bernard Ferris, Director, Head of Shopping Centre Management,
Colliers International
Session 1: Tuesday 1 March, 12.15 - 13.00Fully Booked! Carrick Room 2> session delegates Session 2: Tuesday 1 March, 16.15 - 17.00Fully Booked! Harris Room 2> session delegates
It's the 'age old' dilemma that Shopping Centre Managers and Managing Agents face every time they tender services in their Shopping Centres:
"Shall I go for the expertise of the specialist in the field,
or will I look to save money, by putting all my egg's into one basket?"
The case will be heard in 'Full Session', with the defence and the prosecution both putting their arguments before the Court. Have your say, be there as part of the Jury !
2. An integrated commercial and marketing strategy Nick Beckett, Commercial and Marketing Manager
King Sturge Session 1: Tuesday 1 March, 12.15 - 13.00
Fully Booked! Carrick Room 3 > session delegates Session 2: Tuesday 1 March, 16.15 - 17.00Fully Booked! Carrick Room 3 > session delegates
In the current climate it is no longer sufficient to rely on footfall to improve the performance of a shopping centre. By integrating marketing and commercialisation strategies you can create a vibrant shopping experience which delivers basket spend for your retailers and, at the same time, generates a revenue stream and builds net asset value for your landlord.
3. Is your centre as safe as it could be? Dawn Osborne, Head of Operations, Meadowhall, Sheffield Chief Superintendent Simon Torr, District Commander, South Yorkshire Police Carl Maltravers, Commercial Relationship Manager, South Yorkshire Police Clive Holland, Counter Terrorism Command, New Scotland Yard Detective Sergeant Shaun Lord, Counter Terrorism Command, New Scotland Yard Session 1: Tuesday 1 March, 12.15 - 13.00Fully Booked! Ochil Room 2> session delegates Session 2: Tuesday 1 March, 16.15 - 17.00Fully Booked! Carrick Room 2> session delegates
In these increasingly challenging times everyone concerned with public places needs to be not only aware of all the current security threats but also aware of how to leverage the most from other agencies. From terrorism to relationship management with your local police, this is an invaluable panel-based session to help centre owners and managers.
4. Marketing: Getting the basics right and discounting
the fluffy bits Anna Bluman, Marketing Manager, Kingdom Shopping Centre, Glenrothes Danielle Bozward, Marketing Manager, MADISONSOHO Session 1: Tuesday 1 March, 12.15 - 13.00Fully Booked! Carrick Room 1> session delegates Session 2: Tuesday 1 March, 16.15 - 17.00Fully Booked! Carrick Room 1> session delegates
For shopping centres with tight marketing budgets deciding how and what to spend money on to achieve maximum effect can be very difficult. This session will provide an overview of the basics of marketing, the importance of measuring results to justify spend and show return on investment, and discuss ideas for how to stretch your marketing budget wherever possible!
5. ACE Awards Andrew McMillan, Principal Consultant, Charteris plc Session 2: Tuesday 1 March, 16.15 - 17.00 Ochil Room 2> session delegates
This tutorial, led by the Chair of the BCSC Customer Experience Committee, will focus on the key elements the BCSC is encouraging centres to develop in terms of their customer experience, the benefits centres will derive from that and the support that is available to help them do so. There will also be some tips for centres wishing to enter the Ace Awards and some advice on how to be sure of being a finalist and winner next year.
6. Increasing footfall and dwell time through events Clare Andrew, Managing Director, Shoppertainment Session 1: Tuesday 1 March, 12.15 - 13.00Fully Booked! Harris Room 2> session delegates
This tutorial will focus on the strategy to centre managers, landlords and tenants of increasing footfall and dwell time through events. The session will look at examples of successful events which make people want more, and encourage them to spend more and return for future visits to a centre. Clare Andrew will also discuss the importance of having an events offer which has all round benefits.
SESSIONS DESIGNED TO BUILD ON ALREADY EXTENSIVE EXPERIENCE
7. Is your shopping centre Green? John Michell,
Partner -Head of Shopping Centre Management, King Sturge LLP Ros Oxley, Partner, King Sturge Session 1: Tuesday 1 March, 12.15 - 13.00Fully Booked! Harris Room 1 > session delegates
Sustainability and Green issues are particularly topical at present. In this workshop, we will explore the impact of legislation and best practice on the operation of a shopping centre. We will review the importance of benchmarking energy performance and look at the practical issues this raises for shopping centre managers.
8. Mastering the art of online collaboration Scott Knight, Managing Director, Vicinitee Limited Carol Shields, Marketing Manager, Vicinitee Limited Lyn Hall, Implementation Manager, Vicinitee Limited Session 2: Tuesday 1 March, 16.15 - 17.00Fully Booked! Harris Room 1 > session delegates
Online collaboration covers how you can work together with your stakeholders and audiences such as retailers, shoppers, centre management and owners efficiently and effectively using a variety of online tools. This session will provide an overview of how you can maximise the ability to collaborate dynamically in a trusted and controlled environment.
